Congratulations! You've got retailers attention, and are now start to envision how your product will look on their shelves. However, retailer's interest doesn't mean you have a deal. Do you ever find that your products have been sitting in a retailer's storage room for weeks; or that a retailer forgot they've placed this order altogether? Perhaps you've had a retailer tell you that they'll restock your products soon, but never actually place the order. These scenarios are all too common for businesses of any size. Retailers have a lot on their plates, so don't take it personally if your stuff don't receive top priority. Based on our close monitoring of 35 campaigns for 20 brands, here are a few tips for CPG brands to prepare for and follow up on their first orders with retailers: 1. Include sufficient information in your package Whether you're sending samples or an official order, be sure to include a packing slip or sell sheet, along with a o
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